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Most startups build their funnel backwards.
They obsess over conversion
before they've earned attention.
They run ads to a cold audience
that doesn't know why they should care.
They optimise the bottom of the funnel
while the top is leaking everywhere.
Here's how a funnel actually fails, stage by stage:
Top: Your content looks like everyone else's. No distinct POV, no reason to stop scrolling. You're generating impressions, not interest.
Middle: You're nurturing people who were never truly curious to begin with. No amount of email sequences fixes weak awareness.
Bottom: The offer is good, but the trust isn't there yet. So they ghost, stall, or "need to think about it."
The fix isn't a better CTA.
It's going back to the top and asking, does our brand actually make people feel something?
Attention is earned before it's converted.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
The Founder said
"Our logo looks cheap. We're losing clients to competitors."
These words hit hard.
The founder of BrandHigh, a digital marketing agency, shared this with me during our first call.
I listened. Then I got to work:
We talked.
I dug deep to understand their dreams for the business.
I researched their industry, competitors, and target audience.
For 4 days,
I sketched.
Erased.
Sketched again.
We met.
Discussed.
Refined.
I brought their vision to life.
We fine-tuned until it was perfect.
The result?
A brand that turned heads.
Clients started reaching out.
The founder's words this time?
"We finally look as good as the work we do. Thank you."
This is why I do what I do.
Creative 🤩
Hey developers and designers—how often do your clients ask for a membership site or advanced course funnel, and you have to turn them down? 🛑
We have all been there. You build a stunning website or a flawless brand identity, and then the client drops the bomb: "We want to launch a $2,000 premium coaching program next month with automated email pipelines."
If you do not specialize in platform architecture, trying to wire up complex pipeline logic, backend customer tagging, and checkout flows can quickly turn into a massive technical headache that eats up your profitable design hours.
Instead of turning that high-ticket revenue away or risking a messy setup, let us collaborate.
I specialize exclusively in engineering backend architecture and high-converting funnels on Kajabi. >
If you are a designer, developer, or strategist who wants to offer seamless, end-to-end launch packages to your clients without handling the backend tech burden yourself, let us connect. I ensure the technical side is flawless so your designs look brilliant and your clients get massive results.
🤝 Drop a comment below or send a direct message if you want to team up on future client launches. Let us scale our project sizes together!
Amazing i love how you structure your post
If your creative assets don't evoke a physical reaction, they fail. 🧠⚡
In CPG marketing, attention is the only currency that matters. If a user doesn't stop within the first 1.5 seconds, your render didn't happen.
For this Fizzbears spot, my goal as a Creative Producer wasn't just to make something "look cool"—it was to trigger a sensory memory. I wanted to simulate the exact, mouth-watering feeling of biting into a sour gummy using style scale and hyper-vibrant color theory.
The Attention-Stopping Stack:
💎 Crystalline sugar rendering that feels tangible.
🌌 An "Interstellar-style" light tunnel transition.
⚡ Audio design that snaps perfectly on the beat.
Stop chasing generic loops. Start building worlds that command attention.
📌 Drop a comment or message me if you want to elevate your brand’s next visual campaign.
GOATED Bro..
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