Yashal Waseem
Part strategist, part therapist trusted by 30+ clients.
New to Contra
Yashal is building their profile!
Most startups build their funnel backwards.
They obsess over conversion
before they've earned attention.
They run ads to a cold audience
that doesn't know why they should care.
They optimise the bottom of the funnel
while the top is leaking everywhere.
Here's how a funnel actually fails, stage by stage:
Top: Your content looks like everyone else's. No distinct POV, no reason to stop scrolling. You're generating impressions, not interest.
Middle: You're nurturing people who were never truly curious to begin with. No amount of email sequences fixes weak awareness.
Bottom: The offer is good, but the trust isn't there yet. So they ghost, stall, or "need to think about it."
The fix isn't a better CTA.
It's going back to the top and asking, does our brand actually make people feel something?
Attention is earned before it's converted.
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Ally was an AI assistant consolidating all your task in one platform.
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