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Motion graphics for footwear brands. This 6-second spot turns a single product into a high-energy ad using kinetic animation, clean transitions and rhythm-driven pacing. How is it looking.
Yeah Halftone blended Into Hard Light as well as Grey Frame BG blended into Hard Light and Levels Effects to get that texture feel.
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One of my favorite projects this year 👉 Fluxnet.
The challenge of this project was to create an identity for a company bringing AI into complex industrial environments, where trust and reliability matter just as much as innovation.
The direction was to balance these two worlds: a brand that feels grounded and dependable, but still looks ahead. The goal was to make complex technology feel clear and accessible without losing its technical edge.
Full project here
Curious to hear your thoughts. How do you approach branding in such a technical spaces?
how did you land on the balance between industrial and innovative?
slightly exhausting personality trait: I need every new project to be the best thing I've ever designed.
14 years of doing this and somehow the obsession is only getting worse.
constantly learning, getting better, changing my mind, finding new things I want to try.
god I love design.
1286 CRAFT | Design in Motion
From bold typography and experimental print textures to organic paper-cut compositions, this motion showcase explores how static graphic design transforms through movement.
Each animation brings a different visual language to life while preserving its original creative identity.
Three visual styles. One creative vision.
#1286CRAFT #MotionDesign #GraphicDesign #KineticTypography #VisualStorytelling #CreativeDirection
