Introducing Urban Duck Fry, a premium Asian Fusion Cuisine brand identity designed to combine traditional food culture with a modern, elegant, and memorable visual experience.
The identity features a distinctive roasted duck illustration, decorative typography, and a sophisticated colour palette of Royal Burgundy, Premium Gold, Cream Beige, Fresh Green, and Royal Blue.
The color contrast between the Royal Burgundy and Cream Beige gives it an immediate high-end feel. Beautiful execution by Mridul Design Lab! Branding like this makes performance marketing so much easier because the visual trust is already built before the ad even runs.
This question has been doing the rounds on X and I have to say, I'm firmly on the other side of that argument. I've always loved seeing typography become part of the artwork rather than just a title sitting on top of it.
So I wanted to put that idea to the test with an imagined album called Nothing Stays Still, inspired by change, fleeting moments and everything in between:)
I played around with the lettering until it felt expressive, a little restless, and inseparable from the photograph.
Because I think badly considered typography is tacky. Typography itself? Give it a chance :)
What's an album cover where the type really makes it for you?
A website hero and motion identity concept for Cycle.
The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.
The concept explores how a static identity can become a living digital experience through motion, environment and interaction.
Workflow included Spline, Claude via MCP, Midjourney and SeaDance.
Available for brand identity, motion and digital design projects.