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Meta Pixel & Conversion API: Ecommerce Tracking Fix ⭐
Fixed and strengthened an e-commerce Meta tracking setup by implementing Meta Pixel + Conversion API, validating key purchase-funnel events, and troubleshooting event delivery and match quality. The result was a more reliable conversion data foundation for Meta Ads optimization.
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What makes an A/B test readout useful to a product team?
My preferred first page answers four questions:
What changed, and by how much?
How uncertain is the estimate?
Did an important guardrail get worse?
What decision does the evidence support, and what remains unresolved?
A result can be statistically significant and still too small to matter. An inconclusive result can still leave a meaningful gain or loss plausible. The decision needs more than a green badge.
I built an independent A/B analyzer to make these checks easier to inspect. The project includes a live demo, downloadable reports and documented limitations:
https://contra.com/p/mgoXb3qY-ab-test-analyzer-correct-p-values-power-and-fdr
If you work on product or CRO, what do you wish analysts put on the first page more often?
This is a strong framing of experiment readouts: separating signal, uncertainty, guardrails, and the actual decision keeps the team honest. The reminder that significance is not the same as usefulness is especially important.
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