Valo is a modern logo and brand identity concept designed for a contemporary brand. Built using Affinity Designer, the design focuses on clean geometric shapes, strong typography, and a minimalist color palette to create a memorable visual mark.
The motion blur on the figures gives the orange-to-blue gradient a reason to be there, and the small star mark stays readable on both the cheek and the shirt. Did the star come first as a standalone mark, or did it grow out of the photography direction?