We designed and built bb club, a fitness tracking app that keeps your heart rate, sleep and progress in view.
Want an app like this for your gym or brand? DM us.
A visual experiment built around an unused logo concept from a recent branding project.
The design was created manually, while exploring how AI-driven aesthetics are increasingly influencing contemporary visual language, even when AI itself isn’t part of the design process.
Logo design, art direction and visual exploration.
The dark, high-contrast cinematic aesthetic and thoughtful exploration of contemporary visual language are brilliant. Such a striking experimental brand visual!