SURCO | Latin Bar & Restaurant Brand Identity

SURCO is a Latin bar and restaurant in Los Angeles where food, cocktails, vinyl and nightlife come together.

I developed a complete visual identity designed to feel warm, energetic and contemporary, without relying on the usual visual clichés associated with Latin restaurants. The system combines bold typography, a rich color palette, and art direction inspired by late nights, shared tables, music and the atmosphere of the bar.

The identity was extended across menus, signage, social media, printed materials and environmental applications, creating a flexible system that feels recognizable across every touchpoint.

Services: Brand Identity, Logo Design, Art Direction, Visual System, Graphic Design

Full project: https://www.behance.net/gallery/255628447/Surco

Beautiful work!

What if a space brand didn’t just look futuristic — but felt like it was already living in the future?

For XPACE, the goal was to build a visual identity that could turn the idea of space exploration into a complete and immersive brand experience.

The identity combines a bold typographic system, a high-contrast visual language, and electric blue accents against deep black to create a futuristic presence that feels precise, technological, and unmistakably XPACE.

But the identity didn’t stop at the logo.

The system was extended across digital interfaces, web design, favicon and UI icons, access cards, board passes, and branded applications — creating a consistent experience across every touchpoint.

Every detail was designed to make XPACE feel less like a brand inspired by the future, and more like a brand built for it.

XPACE — Visual Identity System.

Looking to build a visual identity that goes beyond a logo? Let’s create something with a world of its own.

The identity system feels cohesive because the typography, electric blue accents, and image language all push in the same direction. Extending that logic into interfaces and packaging is what makes XPACE feel like a real world, not just a futuristic logo.