Kaffa House — Brand Launch Carousel (Patna, Bihar) Building a café's soul before it opened itsKaffa House — Brand Launch Carousel (Patna, Bihar) Building a café's soul before it opened its
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Alia Sakina
• Jul 10
Kaffa House — Brand Launch Carousel (Patna, Bihar)
Building a café's soul before it opened its doors.
When my best friend was opening Kaffa House, her first coffee house in Patna, she came to me with a single feeling she wanted people to walk away with: that this wasn't just another café chasing a trend, but a small sanctuary built around one bean's long journey — from Ethiopia, through Greece, to the southern coast of India.
I took on the full creative direction for the brand's debut, working as both the visual architect and the writer behind its voice. Every slide in this launch carousel was built to do two things at once — look like a page out of an old travel journal, and read like a quiet invitation to slow down.
On the design side, I built a visual world around watercolour Santorini streets, pressed bougainvillea, hand-drawn coffee maps, and warm sepia tones — deliberately avoiding the loud, saturated aesthetic most new cafés lean on for launch content. On the writing side, I shaped a narrative voice for Kaffa House that's unapologetically poetic and a little confrontational — that coffee "was never meant to be sweet," that the café exists so people can stop performing and "return to themselves."
The result was a five-slide Instagram carousel that doubled as a manifesto: introducing the brand's origin story, its philosophy on bitterness versus comfort, its atmosphere, and even its resident Greek dog statues (a small, deliberate detail meant to make the sanctuary feel lived-in, not staged).
My role: Creative direction, visual design, brand copywriting, social content strategy Tools: Canva Deliverable: Instagram launch carousel (5 slides) establishing Kaffa House's brand voice and visual identity ahead of its Patna debut
Visual DesignCreative WritingGraphic DesignCanva
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