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Most product videos try to say everything.
I prefer saying one thing really well.
Every animation should answer one question:
"What should the viewer remember after watching?"
Everything else—transitions, effects, 3D, sound design—is there to support that message.
Here's a recent motion piece exploring that approach.
If you're building a SaaS, AI, fintech, or Web3 product and want visuals that simplify complex ideas, I'd love to collaborate.
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Twenty-five years of credits, finally on a website that looks the part.
Just take a look at what kind of web we create ✨👇
Reflection of the brand history with taste, precision, and premium branding.
Scroll responsibly: https://productionportugal.com 😉🔥
Wow! Nice setup 🎥
Sharing a simple trick for transforming a video background:
Add a slow-shutter effect.
By turning the surroundings into long, curved motion streaks, you can transform an ordinary environment into a more abstract composition that adds another layer to the shot.
I applied the effect to my own footage using Runway’s Aleph 2.0, editing only the background while keeping the original subject and movement intact.
There are also Runway plugins for After Effects and Premiere Pro if you want to use this directly inside your editing workflow.
Prompt is in the comments.
What do you think of this effect?
Okay, I finally joined the typography trend too. 👀
Had to try one myself - so here’s a little typography experiment I’ve been playing with.
Sometimes you just see a trend everywhere and think, okay… my turn. 😂
What do you think - should I make more of these?
Graphic DesignMotion DesignTypographyAdobe After EffectsAdobe Illustratortypographykinetictypographymotiongraphics
I'd say yes, and I'd make it a series. A tight rule set, like one flat colour field, one shape and one type move per piece, is usually what turns experiments like this into something recognisable as yours.