Sokeye Yusuf - Brand Designer | ContraWork by Sokeye Yusuf
Sokeye Yusuf

Sokeye Yusuf

I Design Motion that Works and Convert

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Lagos, Nigeria

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Lagos, Nigeria

Cover image for Proud to show my recent
Proud to show my recent masterpiece🎉 in form of a brand identity for a crypto exchange brand The goal was simple Making it unique from a the existing brands out there🔥
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A product feature can be informative without feeling like a tutorial. For this motion piece, I created a dynamic product animation for Zuva, designed to introduce the mining experience and announce their new Streak Rewards feature. The goal was to transform a simple app interaction into a visual story: ⚡ One tap starts your mining 🔥 Build your streak 📈 Unlock mining bonuses 💎 Keep earning with Zuva From UI animation and transitions to 3D elements, lighting, and motion direction, every scene was designed to make the product feel more engaging and easier to understand. Services: Motion Design • Product Animation • UI Animation • 3D Visuals • Visual Storytelling Looking to make your product, app, or feature launch impossible to ignore? Let's create something that moves people.
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TEEP — Product Motion & Visual Storytelling TEEP is a crypto product built around making digital transactions simpler. For this project, I developed a high-end product motion piece that translates the product experience into a clear, engaging visual story. Rather than relying on a traditional explainer format, I used cinematic motion, UI animation, transitions, pacing, and visual hierarchy to guide the viewer through the product while keeping the experience visually engaging. The Creative Approach 01 — Simplify the complexity Breaking down the product into visual moments that are easy to follow without overwhelming the viewer with technical information. 02 — Make the product the hero Using UI-focused animation and intentional camera movement to keep attention on the actual product experience. 03 — Build a premium visual language Every transition, movement, and composition was designed to make the product feel modern, credible, and ready for a tech-savvy audience. Deliverables • Product Motion Design • UI Animation • Motion Graphics • Visual Storytelling • Creative Direction • Video Editing The result: a product video that doesn't just explain what TEEP does — it creates a visual experience around the product. I work with startups, tech companies, fintechs, SaaS products, and brands that need motion design to communicate their product, launch, or story at a higher level.
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Most product videos try to say everything. I prefer saying one thing really well. Every animation should answer one question: "What should the viewer remember after watching?" Everything else—transitions, effects, 3D, sound design—is there to support that message. Here's a recent motion piece exploring that approach. If you're building a SaaS, AI, fintech, or Web3 product and want visuals that simplify complex ideas, I'd love to collaborate.
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