Transform Your Email Marketing with Expert Figma & Klaviyo DesignTransform Your Email Marketing with Expert Figma & Klaviyo Design
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PureNest — Email Redesign: Before & After (Figma + Klaviyo)
A complete email redesign for PureNest, an eco-friendly home essentials brand — showcasing the transformation from a plain, text-heavy welcome email into a structured, visually engaging brand experience.
Before: A basic text-based welcome email with minimal visual hierarchy, no product categorization, and no clear path to shop.
After: A redesigned email built in Figma featuring a strong hero with a clear offer, a "Shop by Category" grid for easy navigation, a sustainability-focused signup section, and a clean branded footer — all implemented directly into Klaviyo.
This project demonstrates how thoughtful design structure can turn a simple welcome message into a conversion-focused brand touchpoint.
My role: Full redesign strategy and execution in Figma, including category grid layout and visual hierarchy — followed by direct implementation into Klaviyo.
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