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๐ด ๐๐ฒ๐ฒ๐ธ๐. ๐ฆ๐ฎ๐บ๐ฒ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐. ๐ฆ๐ฎ๐บ๐ฒ ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐. ๐ ๐ฐ๐ผ๐บ๐ฝ๐น๐ฒ๐๐ฒ๐น๐ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐ ๐ฎ๐ฝ๐ ๐ณ๐ผ๐ผ๐๐ฝ๐ฟ๐ถ๐ป๐.
Hereโs what we focused on:
โ ๐๐ป๐ฑ๐๐๐๐ฟ๐ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ณ๐ถ๐ฐ ๐ฐ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป๐
Built relevant citations from directories and platforms that actually made sense for the business, not just random citation volume.
โ ๐๐ฒ๐ฑ๐ถ๐ฐ๐ฎ๐๐ฒ๐ฑ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ ๐ฝ๐ฎ๐ด๐ฒ๐
Created and optimized specific website pages around the services and search intents we wanted to strengthen.
โ ๐๐๐ฃ ๐ฝ๐ผ๐๐๐ ๐๐ถ๐๐ต ๐ฎ ๐ฝ๐๐ฟ๐ฝ๐ผ๐๐ฒ
Instead of posting generic updates, we used Google Business Profile posts to reinforce the services, locations, and topics we wanted Google to associate with the business.
โ ๐๐ฒ๐๐๐ผ๐ฟ๐ฑ ๐ณ๐ผ๐ฐ๐๐๐ฒ๐ฑ ๐ฟ๐ฒ๐๐ถ๐ฒ๐๐
Encouraged customers to naturally mention the services they received in their reviews, helping build stronger relevance and context around the profile.
โ ๐ฃ๐ฟ๐ฒ๐๐ ๐ฟ๐ฒ๐น๐ฒ๐ฎ๐๐ฒ๐ + ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐น๐ถ๐ป๐ธ๐
Published relevant PR content and linked it back to the right website pages and the Google Business Profile not simply to the homepage.
โ ๐๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐ ๐๐ถ๐ด๐ป๐ฎ๐น๐ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐๐ต๐ฒ ๐๐ฒ๐ฏ
The goal wasn't to manipulate one ranking factor.
It was to make the business easier for Google to understand from multiple directions:
Website โ GBP โ Citations โ Reviews โ PR โ Links
And the result after 8 weeks?
๐๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐ฟ๐ฎ๐ป๐ธ๐ถ๐ป๐ด: ๐ต โ ๐ฑ.๐ญ
๐ง๐ผ๐ฝ ๐ฏ ๐๐ถ๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐: ๐ญ/๐ฐ๐ต โ ๐ญ๐ฎ/๐ฐ๐ต
The biggest lesson:
๐๐ผ๐ฐ๐ฎ๐น ๐ฆ๐๐ข ๐ถ๐๐ป'๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ฑ๐ผ๐ถ๐ป๐ด ๐ผ๐ป๐ฒ ๐๐ต๐ถ๐ป๐ด ๐ต๐ฎ๐ฟ๐ฑ๐ฒ๐ฟ.
It's about making multiple relevant signals work together.
When your website, GBP, reviews, citations, and external mentions all reinforce the same entity and services, your local visibility can start moving much faster.
That's the process Iโd focus on before throwing another 50 random citations at a GBP.
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I can do a better job
๐๐ณ ๐ฌ๐ผ๐๐ฟ ๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐๐ผ๐๐น๐ฑ ๐ฆ๐ฒ๐ป๐ฑ ๐ฌ๐ผ๐ ๐ฎ ๐ฉ๐ผ๐ถ๐ฐ๐ฒ ๐ก๐ผ๐๐ฒโฆ
It might sound something like this:
โHeyโฆ we need to talk.โ
โYou keep sending paid traffic to me, but you haven't updated my homepage since 2022.โ
โHalf the services you offer now aren't even mentioned here.โ
โThat popup everyone hates? Yeah. Still here.โ
โAnd please stop uploading 7MB images. I'm tired.โ
๐
Jokes aside, websites often become the most neglected employee in the business.
They work 24/7.
They meet almost every new prospect.
They answer questions.
They introduce your services.
They represent your brand.
Yet businesses sometimes spend months improving everything except the thing customers see first.
Maybe your website doesn't need another meeting.
Maybe it needs some attention.
If your website could complain about ONE thing, what would it say?
