Your Website Says “Learn More.” Your Visitors Hear “Maybe Later.” This week I audited the buttons on my own website. “Learn more” appeared 7 times. “Get in touch” appeared 4 times. Neither told a visitor what they’d actually get. Worse, my “Get in touch” buttons opened an email app, while my header button opened my booking page. Same goal, two different experiences. So I rewrote them: ❌ Learn more → ✔ Book my free consultation ❌ Get in touch → ✔ Start your project ❌ Explore projects → ✔ See more on Behance ↗ ❌ (nothing) → ✔ Not sure what you need? Let’s figure it out together That last one matters most. Some of my sections built interest… then just stopped. No next step at all. A good button does three things: → Says what happens when you click → Shows up at the moment someone is convinced → Leads everyone to the same easy next step Your buttons are the only part of your website that asks people to do something. They deserve more than two words. Quick challenge: open your homepage and count your “Learn more” buttons. How many did you find? 👇