What if your own music could become your ticket to the world you imagine?
For the CapCut World LA challenge, I built my arrival around my original track, “Welcome to LA,” releasing this week through DJ Agape Records.
Rather than adding a soundtrack to a finished video, I made the music the starting point. The bilingual chorus—“Welcome to LA / Aquí la vida se celebra”—inspired a warm, celebratory journey from a music studio into a surreal coastal Los Angeles.
The studio opens onto a golden, palm-lined road above turquoise water. Following that road, the viewer arrives at an imagined outdoor creator celebration—a destination brought to life through music, imagination, and CapCut’s AI tools.
The closing line brings the concept together:
“My song was my ticket.”
CONCEPT & CREATIVE DIRECTION
My interpretation of #1000WaysToCCW is a journey powered by sound rather than a plane ticket.
I wanted the world to feel welcoming, playful, and cinematic. Golden-hour lighting, ocean views, palm trees, and a continuous forward-moving perspective connect the studio to the imagined event destination.
The setting is a creative interpretation of arriving at CapCut World LA, not footage of the actual venue.
ORIGINAL MUSIC & COLLABORATION
“Welcome to LA” — Adrian Taylor
Releasing this week through DJ Agape Records.
The track is central to the concept: it doesn’t simply accompany the journey—it gives the journey its identity.
I would welcome a conversation with CapCut about featuring “Welcome to LA” in future creator experiences, events, or campaigns, with any licensing subject to a separate agreement and rights clearance.
During the pandemic, I got obsessed with album cover design. I'd spend hours looking at covers, researching the designers behind them, and trying to understand the decisions and creative processes that made them work.
It was one of those design rabbit holes I could never get tired of. 💀
I'm bringing that interest back with a new cover inspired by the music I love, including Neil Young's Harvest, Bandalos Chinos' Paranoia Pop and Uncle Acid & The Deadbeats' Vol. 1.
Looking at these alongside other great album covers, one thing stands out: typography CAN be the image!
I took inspiration and designed one as well!
What's an album cover where the typography is impossible to separate from the artwork? Show me your favorites.
Reid Miles' Blue Note covers are my pick, where the cropped oversized lettering carries as much mood as any photo could. Your Paranoia Pop treatment has that quality too, the letterforms feel poured into the image rather than placed on it.
Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?
I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.
My roles: Brand Designer, Graphic Designer, Motion Designer.
Tools: Adobe Illustrator, Adobe After Effects, Figma.
I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?
Created a 10-second AI-powered UGC-style advertisement for Cadbury Fuse, featuring a relatable college classroom scenario and a male character with natural, expressive reactions.
The concept combines humorous storytelling, realistic human expressions, cinematic camera movements, and appetizing chocolate close-ups to create an engaging product advertisement.
Creative highlights:
Realistic AI-generated male character and environment
Relatable, humorous storytelling
Cinematic close-ups and product shots
Realistic chocolate textures and bite sequences
Brand-focused final product reveal
Tools & techniques: AI video generation, AI character creation, cinematic visual direction, product advertising, and video editing.
Objective: Demonstrate how AI UGC can transform a simple product into an engaging, attention-grabbing social media advertisement.