Excited to share a recent project I worked on the visual identity for Thuso MaAfrika, a funeral a...Excited to share a recent project I worked on the visual identity for Thuso MaAfrika, a funeral a...
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Brian Kaduwa
• Aug 31
Excited to share a recent project I worked on the visual identity for Thuso MaAfrika, a funeral and catering service serving communities across South Africa.
The brand was created around a simple but important idea: providing accessible, respectful and reliable support when people need it most.
Thuso MaAfrika offers affordable funeral cover for individuals and families, while also expanding into services for companies and businesses looking to provide funeral cover for their employees.
For the visual identity, the goal was to create a brand that felt approachable and community focused, while still carrying the seriousness and dignity required when communicating around funerals and loss. The identity needed to meet people where they are, communicate trust, and feel relevant to the communities it serves.
It was a rewarding project that allowed me to work across brand strategy, positioning, visual identity and communication, helping shape how the organisation presents itself to both individuals and businesses.
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