The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
RARE started with a simple question, what if a high protein beef chip had the energy of the snack aisle favorites and the personality of a streetwear drop.
The work was mostly in the thinking. I studied packaging I love to understand what makes it hit, then rebuilt those decisions into something new.
Building a food or snack brand and need identity? Let’s talk.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
7:30 a.m. First coffee. Same ritual, every single day.
Some people have a sweet tooth. I have a coffee tooth. And while the kettle boils, I usually catch myself daydreaming about the same place: Japan, a trip I’ve wanted to take for years.
For this challenge, I brought the two together. Digging through public domain archives, I found Japanese woodblock prints with rolling waves, round windows, cherry blossoms and graceful women drawn in a few calm, confident lines. I turned them into a custom Recraft Style and gave it a brief no Edo-era print shop could have imagined: a modern café, with takeaway cups, delivery bags, loyalty cards and an ordering app.
The café is called Mado, “window” in Japanese: a small window to slow down in a busy day. Its barista, also Mado, wears an indigo wave apron, a round-window hairpin and wireless earbuds. She remembers your oat milk order, protects the window seats from video calls, and believes every laptop should close when the cake arrives.
Old prints, new rituals. My entry for the Contra × Recraft Archive Style Challenge.
Such an original idea! 😍
What if your favorite skincare brand got a Halloween makeover? 🕷️
For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.
The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.
Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.
Even in costume, you should know exactly who you're looking at.
Which brand would you love to see get a Halloween makeover next? 👻
Keeping the logo untouched and only changing the mood works really well. Glossier next?
What if Altoids dropped a limited Halloween edition?
For this week's challenge, I gave one of the most iconic tins on the shelf a fall and spooky makeover with two seasonal flavors: 🎃 Pumpkin Spice and 🦇 Black Peppermint.
👻 What stayed recognizable:
The classic rectangular metal tin, the off-white parchment label, the stepped Victorian frame, and the bold serif wordmark with "The Original Celebrated" and "Curiously Strong Mints" locked in their exact spots.
🪦 What I twisted:
Swapped the classic red and green tins for burnt pumpkin orange and midnight matte black, traded the vintage apothecary crest for autumn foliage on one and gnarled trees with flying bats on the other, and lit the whole shot by lantern light.
Which one would you grab?
#brandincostume
17 voted
47%
19 voted
53%
36 votes
Closed
altoids are SO classic, this is such a clever idea!