Revamp Your Brand Identity with Yakko Jeans Architectural Design

Revamp Your Brand Identity with Yakko Jeans Architectural DesignRevamp Your Brand Identity with Yakko Jeans Architectural Design

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

A Ram BECK

• 2d

Yakko Jeans: Architectural Brand Identity System

A strategic reinterpretation of heritage denim through geometric precision and structural logic.

Completed work

Brand Design Visual System Designer Adobe Illustrator Figma

Bandarra Media Agency

• Apr 2

Brand Identity Design — Health, Wellness & Female Empowerment

A space built by women, for women. My job was to give it an identity worthy of its purpose.

This project called for a chromatic and typographic system carefully crafted to communicate transformation, sophistication, and warmth — without compromising visual cohesion across touchpoints.

What was developed:

— Semantic color palette with 8 calibrated tones: cream, nude, burnt rose, mauve, warm brown, and a 4-stop gold scale — each color assigned a functional role within the visual hierarchy

— Typographic system built on italic serif display, spaced small caps for subheadings, and light sans-serif for body copy — creating editorial rhythm and femininity without sacrificing legibility

— Logo system with primary, reversed, and colored-background variations, including clear space rules and misuse guidelines

brandidentity brandstrategist graphicsdesigner Brand Strategy Brand Design Visual Design Adobe Illustrator Canva Claude

Subrata Roy

• Apr 4

Great Work.

Kevin Craft

• Apr 2

After many attempts with illustrator's recolor art tool (when did it get so hard to use!) I finally found a color scheme I like for this botanical garden identity I'm working on.

brandidentitydesigner brandidentity Brand Design