Self-Initiated E-Commerce Storefront Redesign for Banana ClubSelf-Initiated E-Commerce Storefront Redesign for Banana Club
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Sumaiyya's avatar
Sumaiyya Mahinn
• 2d
Banana Club is a Bengaluru menswear brand. They posted a freelance role for a storefront redesign. I messaged them and didn't hear back, so instead of waiting, I did the redesign.
This is a self-initiated concept-
What I made, in 3 days
- Business DNA: a strategy doc on who the brand is for, what it stands for, and where the current site loses people
- Brand guidelines deck: voice, colour, type and imagery rules
- Design tokens + UI kit: the system everything else is built from
- Component set: product cards, filters, size selectors, cart items and navigation
- 14 screens: desktop (1440) and mobile (390), covering Home (two directions, A and B), Collection, Product, Cart, Store locator and Store page
Why start with strategy A redesign that only changes how things look is a reskin. I wanted every screen to trace back to a decision about the brand, so the strategy doc came before any UI.
What happened I posted the work publicly instead of writing a cover letter. That post brought in an enquiry from a brand, about e-commerce UI work.
Completed work
Brand StrategyWeb DesignFigma
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