Color Direction Test - Tecta Architecture

Exploring two visual directions for Tecta, a contemporary architecture brand built around clarity, form, and human-centered spaces.

Direction 01 - Warm, calm, and timeless. Direction 02 - Fresh, modern, and expressive.

Same identity. Different atmosphere. Which direction feels stronger for an architecture brand - 01 or 02?

Great branding! The presentation is top-notch. Learned something new from this.

Marigold was a one-day concept for a design challenge. I set the direction in real photography before generating anything. That order matters more than people think. If you generate first, you're negotiating with whatever the model offers. If you shoot or choose real references first, you've set a standard the rest of the work has to meet. The tool didn't set the taste. It matched a bar that already existed.

Great work!, love the colors