If I was the CEO of an eCom brand spending $20k/m+ on ads, here’s what I would do to multiply my ROAS without any extra money: 1- Follow my own funnel. Once I click the ad, is the page relevant? Did anyone else achieve what I’m looking for? Does it look legit? Is there a reason why I should buy now, here VS. next week somewhere else? 2- Make sure the ad offer and messaging match the landing page. If your UGC advertises a specific product, don’t send traffic to a collection page.. If your ad copy elicits curiosity over a problem, meaning that it targets more unaware leads, don’t send them straight to a PDP with zero framing or education. 3- Fix my bundling strategies (for relevance) Time and again I’ve audited PDPs where it's “PAIR WITH” section wasn’t relevant or complementary in the slightest. If you don’t have complementary products or subscriptions, I’d rather you use the real estate to either double down on FUDs or hammer more social proof. You’re otherwise confusing and wasting the user’s time. Last time I noticed this was for a US winter apparel brand. PDP: Women's leggings > Pair With Offer: Men’s crewneck. We flagged it, and it was fixed immediately. 4- Build (more) trust. Orbiting review counts around your product title is fundamental, but not enough Cold traffic doesn't know you. They landed from an ad 5 seconds ago and they're asking: did this work for someone like me? Is this legit? Can I return it if it's wrong? You should ideally answer all three before the ATC button. I’d bet that if you have tons of reviews but still face lack of trust problems, the real issue is: HIERARCHY + PLACEMENT. Average rating + review count near the title > a result-based testimonial mid-page (not just a paid UGC vid) > a clear guarantee and return policy next to the CTA. 5- Make sure every fee or discount is disclosed before checkout. You must avoid “Sticker Shock” however possible. If there’s a big dropoff from ATC > add shipping info, it could mean that there are fees which should be communicated more clearly, especially if you’re targeting unaware audiences that don’t know your offers. I've seen up to 70%+ abandonment at this exact step across audits. Most of the time, it's a shipping cost the user never saw coming. Do you have a free shipping threshold? Try not to only show it in a navbar that isn’t sticky. If you’re running a discount or subscription offer, the same rules apply. -- Most brands don’t do this, and keep tweaking creatives while sending traffic to the same 2yr old funnel (reason why so many plateau after $1M/yr) None of this requires a new creative or a bigger budget. It only requires you to follow your funnels like a stranger and fix what you see.