been playing with a brand system for a fake consulting firm called field & form. no client, just ...been playing with a brand system for a fake consulting firm called field & form. no client, just ...
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Field & Form is a strong name for an exploratory consulting identity, and the no-client constraint gives you room to push the system. What principle became the anchor when the visual directions started branching out?
I tried to create a logo concept for a pistachio spread brand using Recraft Logo Maker.
After answering a few questions about the brand and going through several variations, I finally landed on a logo that felt right and captured the fun, fresh personality I had in mind.
But I didn't want to stop at just the logo.
I took it a step further by exploring how the identity could come to life through product packaging and a branded mailer box.
A quick process video is included in the comments.