MADE OF is a luxury material-typography campaign exploring what shapes a brand: its materials, craftsmanship, ideas and defining qualities. Five original visual references move from separated natural elements into MADE OF, FASHION, MAKEUP and finally GOALS—constructed from AMBITION, WORK, CREATIVITY, PASSION and TIME. I designed the concept as a flexible storytelling template that could be adapted to different industries and generated it as one continuous 30-second film using Seedance 2.5 in CapCut Video Studio.

The Hermes breakdown into leather, stitching, and gold hardware is such a satisfying way to reverse engineer a brand. Of the five you deconstructed, was there one that resisted the process, where the core materials weren't obvious right away?

Day6/30 of creating with AI. Today I explored how AI can be used to create a complete e-commerce fashion story for NOVA, from discovering a dress online, selecting a size and placing the order, to receiving the package, unboxing it, trying it on, and finally wearing it.

The goal was to show the entire customer journey, rather than just creating individual product visuals. What do you think?