Leading brand growth for a podcast centered on love, human connection, compassion, and emotional growth. Driving audience development through SEO, organic marketing, content distribution, brand positioning, and community building.
Created the complete brand identity for Nerada, a natural tea brand — developing the visual direction and design elements that shape how the brand looks and feels across every touchpoint. The goal was a clean, organic aesthetic that reflects the brand's natural positioning and builds a consistent, recognizable identity.
The mark feels grown rather than drawn, which is exactly right for a natural tea brand. Packaging is where tea brands win or lose. Does the identity change tone across blends, or stay one voice with different colours?
Built around a bold gorilla mark, oversized typography, and an electric purple + neon-lime palette.
A streetwear identity designed to feel bold, rebellious, and instantly recognizable — from hoodies and caps to packaging, tags, and everyday brand details.
Concept branding project | Open for custom projects
Using electric purple paired with neon lime is a high risk color choice that demands exceptional contrast management. Getting that balance right across different fabrics and lighting conditions is often where streetwear brand identities actually fail.