Took a WebGL fabric physics simulation and pushed it to the absolute limit. Built a complete visual concept for a Peptides brand around it. Pure interaction, zero boring static layouts. Let's go!

Pushing fabric physics that far for a peptides concept is a strong choice. The quiet editorial layout lets the motion carry the brand instead of competing with it.

Building a visual world across four iconic brands. 🥤

A look at my social media and visual identity work for PepsiCo Congo, spanning Pepsi, Mirinda, Sting and Aquafina.

The project explored distinct visual directions for each brand while keeping the overall campaign system cohesive — from social media creatives to the Dance Like Congo event identity.

What I worked on: — Social media design — Campaign visuals — Event logo & visual identity — Art direction

More of my branding, packaging and social design work on my profile.

Four owned brands under one campaign system is the hardest version of that brief — the parent wants family resemblance and every brand manager wants separation, and those two pull in opposite directions. Looking at these, what did you hold constant across all four: the grid, the type, or just the energy?