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From the golden whispers of 1928 to today’s shimmer, the Siri Chand Ashok Kumar mark has always stood for more than jewellery. It’s a promise, etched in elegance.
The new monogram, "SCAK", draws from tradition, shaped with grace, and crowned with a star, symbolizing the brilliance in every piece SCAK crafts. Silver or gold, every curve tells a story.
Let the legacy speak.
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Creatives on Contra have earned over $150M and we are just getting started
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Really nice restraint here. The gradient system feels expressive without overpowering the typography — hard balance to get right.
Complete branding for Pastelería Malú, a visual identity project developed to convey the artisanal, warm, and delicious essence of a local bakery in Buenos Aires. The design encompasses the creation of a coherent visual system that includes a logo, color palette, typography, and graphic applications designed to create a recognizable and memorable image.
Nice work!
I’ve been testing AI tools to generate packaging concepts.
Here’s my honest take: AI is powerful, but only if you are clear.
If your prompt is vague, the result is generic. If your style direction isn’t defined, it defaults to whatever the model thinks is “good design.” Which usually means safe and trend-driven.
The better results came when I had the opportunity to art direct it or design a draft reference that I could use to guide the results.
And typography? Still hard, nailing intentional type systems is another story.
Are you using AI… or is AI designing for you?
Curious. do you usually sketch a rough type system first before prompting? Typography still feels like the real battleground.
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