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Short-form food content edit for a restaurant client, combining close-up product shots with motion graphics and pacing designed for Instagram Reels engagement.:
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Human by Design
This project explores the relationship between human creativity and AI—not as competitors, but as collaborators.
Rather than creating a fully AI-generated film, I focused on documenting a real creative workflow.
The screen recordings of ChatGPT and Envato are real, and most of the visuals were created using Envato Elements assets. AI was intentionally used for only a small number of cinematic shots to support the narrative, while the creative direction, research, prompt development, editing, and storytelling remained human-led.
ChatGPT served as a creative collaborator throughout the project, helping me refine the concept, structure the narrative, improve prompts, and strengthen the overall story.
The goal wasn't to show what AI can create alone—but what humans can create when they know how to direct it.
Proud to submit this project for the Envato × Contra AI Creative Challenge.
#HumanByDesign #Contra #Envato #AI #CreativeDirection #PromptEngineering #DesignProcess #GenerativeAI
This caught my attention immediately. The transitions are really well executed. I'm curious—what part of the creative process took the longest for you?
Human By Design
Every masterpiece begins with a single idea.
From the first architectural sketches of ancient civilizations to the iconic structures of the modern world, humanity has always transformed imagination into reality.
Human By Design explores this journey through the evolution of a simple pencil stroke.
A single line becomes a geometric idea.
The idea becomes a blueprint.
The blueprint becomes architecture.
And architecture becomes the future.
Using AI as a creative tool, I explored how human vision and technology can work together to transform concepts into cinematic experiences. Each chapter represents a different expression of human creativity — knowledge, harmony, beauty, ambition, innovation, and the possibilities of tomorrow.
The final future city represents the next chapter of design: a world where creativity, technology, and humanity continue to evolve together.
Human By Design is a tribute to the imagination that turns simple ideas into extraordinary realities.
Created by
Guoshuai Zhang
This is absolutely stunning. I really love how you turned a single pencil stroke into the evolution of human civilization. The storytelling, pacing, and visual transitions all feel incredibly cinematic. Beautiful work!
Human by Design, LUMMÉ.
I didn’t start with a prompt. I started with a concept.
The goal was to make LUMMÉ feel like a real luxury perfume brand, so the first thing I designed was the logo. Once that was locked in, I developed the cap shape from it so every detail felt connected instead of looking like a generic perfume bottle.
From there, I moved on to the product presentation. I used Envato AI to visualize each variant through images and videos, while also using its library for fonts, graphics, sound, video stock and photo stocks to keep the branding consistent. I also sourced the music and sound effects from Envato to give the final video a more premium feel.
AI definitely made the production process faster, but the creative decisions were still mine. I chose the materials, defined the color palette for every variant, and made sure the entire collection felt cohesive from start to finish.
