Impactful Logo Design for Food Brand: The Cake Cup Case Study

Impactful Logo Design for Food Brand: The Cake Cup Case StudyImpactful Logo Design for Food Brand: The Cake Cup Case Study

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Mirza Yaumil

• Jul 16

The Cake Cup — Logo Design. A few years back, I entered a 99designs contest for a US food brand. Entry #76. The client chose this one. 🏆 A microwavable cake mix brand. The constraint: design a logo that fits on a paper bowl, works embroidered, and scales down to thumbnail without losing anything. The cup form became the container for the wordmark — literal and conceptual at once. The icon works independently across packaging seal, apron, box pattern. One logo. Multiple lives. Good work doesn't expire. 💙 Feedback always welcome.

Brand Design Packaging Design Adobe Illustrator Adobe Photoshop Logo Design logodesigner branddesigner wordmarklogo

Abdullah Eroğlu

pro

• Jul 19

Italian caramel is a great color choice for a food brand, good work!

Dotun Ayoku

• Jul 16

For the #envatochallenge, I created AMARÉLLA using Envato Elements as my master toolkit. Here is how my human choices elevated the AI:

- The Logo: I used Envato Fonts for inspiration, then customized the letters with organic, leaf-like curves over a raw circular stamp to give it a human touch.

- The Packaging: The first flat box dieline had messy, clashing text. I redesigned it by adding clean panel lines, turning the product name sideways, and adding pretty plant drawings at the base for perfect balance.

- The Bottles: I rejected plastic and designed a heavy, custom stone-and-clay flask.

- The Videos: I used our Envato model photo as a reference and directed the AI to generate raw, slow-motion, black-and-white clips. Keeping the bottle quietly in the background allowed us to capture real, honest human emotion without issues.

- The Sound: I tied it all together with a warm, minimalist acoustic track from Envato Music.

- Toolkit: @envato Elements (Fonts, Stock Images, Music, Image Gen, Image Edit, and VideoGen)

Secondary Tools: Canva

envatochallenge

Dotun Ayoku

• Jul 16

My workflow

Nihal Kapoor

• Jul 16

It's the inner packaging for a coffee brand. I have decided to go with the white one, But thought of sharing it with you guys. Let me know what u have gone with?

packaging brandguidelines

2 voted

18%