Impactful Logo Design for Food Brand: The Cake Cup Case StudyImpactful Logo Design for Food Brand: The Cake Cup Case Study
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The Cake Cup — Logo Design. A few years back, I entered a 99designs contest for a US food brand. Entry #76. The client chose this one. 🏆 A microwavable cake mix brand. The constraint: design a logo that fits on a paper bowl, works embroidered, and scales down to thumbnail without losing anything. The cup form became the container for the wordmark — literal and conceptual at once. The icon works independently across packaging seal, apron, box pattern. One logo. Multiple lives. Good work doesn't expire. 💙 Feedback always welcome.
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Faraz Ahmed's avatar
Beautifully designed with a perfect balance of form and function
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