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🎨 A character design project created for my school, developing a mascot that could represent the identity and personality of the institution in a fun and recognizable way.
✨ The project focused on character design, visual identity and creating a versatile mascot suitable for different applications and communication materials.
Carrying the books, camera and pencil on its shell gives the turtle a whole story in one glance. Did you test a one-colour version for small uses like a stamp or favicon? I'm curious how much of the shell detail survives there.
Honestly, I haven’t tested a one-colour version yet. This was actually an internal competition at my school to create a mascot representing the institute, and I had the opportunity to win it. I mainly focused on meeting the requirements set by the school, but I’ll definitely...
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Somewhere between Japan, surf culture, and a very unnecessary amount of matcha. 🍵🌊
This passion project was created for @designerbriefs , but the direction became a little personal.
I visited Kamakura earlier this year, and fell in love with the whole vibe. It’s Japan, but with a slower, more relaxed energy. Surf culture, cozy streets, friendly people, and that easygoing coastal feeling where nobody seems to be in too much of a rush. Basically, my kind of place. 🫶
So when I saw the brief for a Japanese matcha brand, I knew I wanted to take it in that direction. Not just traditional Japanese tea culture, but the meeting point between ritual and relaxation, structure and spontaneity, matcha and surfboards.
And that’s how KAMAKURA came to life.
A Matcha To-Go Kit designed for your post-surf pause, with ceremonial matcha, oat milk, a bamboo whisk, a reusable cup, and packaging you can plant after use. 🌱
The icon brings both worlds together, with surfboards arranged into the shape of a matcha whisk. Because, naturally, even the logo had to catch a wave.
Ride the green wave. 🌊
#Kamakura #MatchaBranding #BrandIdentity #PassionProject #dbckamakura
Love this Gabriela! 🤍
I you don't mind sharing, what's the display font?
We/Make - Brand Identity Designed for Business Growth
A strategic brand identity for We/Make, built to create a stronger market presence, communicate credibility, and give the business a clear, recognizable visual position.
Rather than creating a logo in isolation, we developed a scalable identity system that helps the brand communicate consistently across digital touchpoints and build stronger recognition as the business grows.
The focus:
→ Clearer brand positioning
→ Stronger visual recognition
→ More credible & professional presence
→ Consistent communication across touchpoints
→ A flexible identity system built for long-term growth
Deliverables: Logo Identity · Visual System · Typography · Color Direction · Brand Guidelines · Logo Construction & Clear Space
Brand Strategy | Brand Identity | Logo Design | Visual Identity | Brand Guidelines | Business Branding
#BrandIdentity #BrandStrategy #LogoDesign #VisualIdentity #Branding #BrandGuidelines #BusinessBranding #BrandDesign #ContraDesigner #CreativeStrategy
This is brilliant
These 2020 banners for Sports Timing Systems took me hours upon hours. I had to use various tools and resources: 3D Max, 3D models, stock images, all mixed and edited in Photoshop.
When I did the brand evolution in 2024, I swapped the 3D models for AI-gen, yet the final looks/effects were post-produced in Adobe PS.
Which one feels neater, better, cooler, eye-catching?
In both cases visuals were made as series, matching the full branding I developed at the time.
8 voted
26%
23 voted
74%
31 votes
Closed
Definitely A looks current and the design feels neater and cleaner