Another one of my Logo design task. How this logo was researched and explored:

Silkoo is a women's clothing and scarf brand — "Wrapped in Elegance." The research started with the product itself: how scarves drape, fold and flow, and how premium fabric brands turn softness into luxury. The identity had to feel like fabric — nothing sharp, nothing corporate.

From there I explored six directions: an elegant script inspired by the flow of a scarf, a floral serif, a modern minimal monogram, an illustrated silhouette, a contemporary serif, and a circular badge for tags and seals. A second family grew around a lotus flourish mark.

Two marks carried the system forward: the ribbon-twist "S" — a scarf folded into a letter — and the lotus badge, with full-colour and simplified lockups. The palette came from the fabrics themselves: dusty rose, blush pink, pale blush, warm ivory and a gold accent.

Every direction was tested where the logo would actually live — woven fabric labels, hang tags, gift packaging and brand seals — before the identity was finalised.