Usman Qamar
Graphic & visual designer — brands, web, wedding sites.
Another one of my Logo design task. How this logo was researched and explored:
Silkoo is a women's clothing and scarf brand — "Wrapped in Elegance." The research started with the product itself: how scarves drape, fold and flow, and how premium fabric brands turn softness into luxury. The identity had to feel like fabric — nothing sharp, nothing corporate.
From there I explored six directions: an elegant script inspired by the flow of a scarf, a floral serif, a modern minimal monogram, an illustrated silhouette, a contemporary serif, and a circular badge for tags and seals. A second family grew around a lotus flourish mark.
Two marks carried the system forward: the ribbon-twist "S" — a scarf folded into a letter — and the lotus badge, with full-colour and simplified lockups. The palette came from the fabrics themselves: dusty rose, blush pink, pale blush, warm ivory and a gold accent.
Every direction was tested where the logo would actually live — woven fabric labels, hang tags, gift packaging and brand seals — before the identity was finalised.
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Naqsh — Furniture Brand Logo
Logo concept for a Dubai furniture brand. Gold calligraphic monogram with a diamond accent on black. Tagline: "Art of Crafted Expression." The venture didn't proceed — the mark remains.
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Flamebox — Complete Brand Identity & Content System for a Food Brand
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I'm Usman Qamar, a graphic and visual designer from Lahore, Pakistan, working remotely with clients worldwide. My work is brand identities and social media content — the kind of design a business runs on every day: logo systems, Instagram poster-and-reel systems, marketing creatives and website UI.
Before design took over, I played badminton at national level in Pakistan, then moved to Scotland on my own to study. I graduated with an HNC in Digital Design and Development from North East Scotland College, ran my college badminton club, worked part-time at Pizza Hut (Team Member of the Month, three months running), and volunteered for Scottish charities along the way. That mix — discipline from sport, craft from design, and two years of understanding UK audiences — is what I bring to client work now.
Recent projects I'm proud of: the complete Instagram content system for Flamebox, a food brand; the full identity and website UI for Beauty K, a Korean beauty brand built for the Dubai market; and luxury logo work for a furniture brand concept.
I hold the Google AI Professional Certificate and a certification in Full Stack Digital Marketing & AI, and I'm currently completing the Google UX Design Certificate. Tools of the trade: Photoshop, Illustrator, Figma, Premiere Pro and Unreal Engine.
My rule: design has a job to do. If it doesn't work, it doesn't ship.
Currently open to new freelance projects — branding, social content, UI. My inbox is open.
#GraphicDesigner #BrandIdentity #FreelanceDesigner #SocialMediaDesign #UIDesign
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