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I needed a proper logistics icon set for a template I'm building.
every library I tried fell short — generic, inconsistent, missing half the shipping stuff.
so I built my own. 30 icons, one visual language. ✈️🚢📦
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SAYLESS — website for an AI automation company
Full Behance case here 💙
Here's the thing about selling AI automation: nobody actually wants "workflow orchestration." People want fewer hours in the week and a smaller bill at the end of the month.
That's what made this one fun. Everyone in this space promises efficiency, and almost nobody shows what that means in money. So I built the whole site around making the value obvious before you even understand how the product works.
A few bits I'm happy with:
The cost calculator sits right on the page. No "contact us for a quote." You pick your own scope and the estimate moves as you go. Everyone in this category hides pricing, so just… showing it says a lot. Nice side effect — the wrong-fit leads filter themselves out before anyone gets on a call.
Before/after charts do the talking. Your current process next to the automated one. The gap between the two bars is basically the whole pitch, which means the copy gets to relax a bit.
Savings shown per month, not as a percentage. A percentage is trivia. A monthly number is money you're already spending on nothing.
Deep premium blue with warm, editorial photography. Every AI company reaches for the same cold neon gradients, so I went the other way. It ends up feeling like a premium consultancy rather than a dev tool — closer to whoever's actually approving the budget.
Design & UI/UX by me. Happy to walk anyone through the thinking.
It looks stunning 😍
What should come first: the price or the value?
Version 1 presents the price immediately, making the offer transparent and easy to evaluate at a glance.
Version 2 introduces the program and its benefits first, giving users more context before revealing the investment.
One supports clarity and faster decision-making. The other builds interest before asking users to consider the price.
Which approach would make you more likely to explore the offer: seeing the price first or understanding the value first?
27 voted
47%
30 voted
53%
57 votes
Closed
My gut says value first, mostly because $497 cold with zero context reads like a paywall. Have you actually run this as a live A/B on real traffic, or is it more of a design gut-check for now?
Logistics Social Media Branding & Ad Design – B2B Brand Design
In the competitive B2B SaaS and supply chain landscape, having reliable technology isn't enough—you need a trusted, enterprise-grade brand presence that communicates security, speed, and efficiency at first glance.
We designed this comprehensive Social Media Branding & Paid Ad Campaign for Nexora (Supply Chain Management Platform). Built for Logistics SaaS founders, FreightTech platforms, 3PL providers, and B2B supply chain startups, this visual system translates complex enterprise software into high-impact social media creatives, Facebook cover banners, and performance-driven Instagram ads.
The Problem We Solved
B2B logistics software often struggles with generic, clinical branding that fails to stand out on crowded social feeds. Outdated marketing visual assets fail to convey modern technological innovation, making customer acquisition through paid social campaigns expensive and low-converting.
This strategy combines bold 3D brand identity assets, high-contrast industrial photography (cargo ships, warehouses, semi-trucks), and punchy value-prop messaging ("Track. Manage. Deliver." and "Transforming Supply Chain Operations") to maximize ad click-through rates (CTR) and inbound enterprise lead quality.
Key Features & Branding Highlights
3D Brand Mark Visuals: Dynamic, multi-layered 3D logo iconography giving the brand a modern, high-tech SaaS feel across social media feeds.
Performance-Driven Social Ad Carousels: Optimized Instagram ad layouts highlighting core software benefits, high engagement metrics, and clear brand placement.
Cohesive Multi-Platform Presence: Custom-designed corporate Facebook banner headers showcasing fleet operations paired with official verification styling to build instant authority.
Industrial Imagery Strategy: Strategic blend of logistics photography (container shipping, modern warehousing, heavy transport) styled with corporate orange and dark navy color palettes.
Building a Supply Chain, Logistics, or B2B SaaS Platform?
Whether you're an ambitious founder launching a freight dispatch platform, scaling a fleet management tool, or building next-generation supply chain visibility software, we craft strategic brand identities and social marketing assets that drive investor interest and enterprise customer growth.
