Great positioning. Great messaging. And no way I’d have read all of it if it weren’t my job.
if you can read the text on your website doesn't mean everyone can.
While very few people have severe visual impairment, about 1 in 3 American adults have some degree of problems with their vision. Even with my glasses on, I struggle with low-contrast text.
Of course people who are really interested in your product will strain their eyes. The rest might just leave.
A quick check: body text should have a contrast ratio of at least 4.5:1 with its background. It might be the cheapest conversion fix on the whole site.
Delivered a complete rebrand and launch, backed by a full asset and template library, website and a comprehensive brand system for a Fintech SaaS product.