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One brand. Different generations. Different entrances. 👀
Older audiences often respond to clarity, familiarity and trust. Younger ones move faster through culture, creators and social proof.
But good generational branding isn’t about redesigning everything for each age group.
It’s about keeping one strong identity and adapting how people enter it.
→ rausr.com/blog/branding-for-older-and-younger-generations/
#Branding #BrandStrategy #GraphicDesign #VisualIdentity #DesignThinking
The entrance point mattering more than the redesign itself is a good way to frame this for clients who assume 'different generations' means 'different logo.' Do you build that entrance as a campaign layer on top of the core identity, or bake it into the system itself?
I prefer layering. A strong identity as the base, with multiple layers for different purposes.
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Late last year I jumped onto a project to help with the branding for Dawn, a company building a product around 24/7 therapy.
One of the concepts I explored was inspired by sunrise, using light and movement to create a sense of calm and clarity.
The logotype would react to the time of day, slowly fading as night drew in.
We ended up keeping a version of the logotype, but I still think this concept could have worked beautifully on the website, changing and reacting as you scrolled.
Even the D logomark followed the same idea, breaking down into segments inspired by a rising sun.
Always fun looking back at the ideas that never quite made it.
That concept of the D logomark breaking down into rising sun segments is brilliant. It would have looked incredible reacting to the scroll, especially for a brand centered around clarity
How much does it actually cost to be a designer? 👀
I did the math on my yearly essentials:
🎨 Adobe — $172/year
🌐 Internet — $25/month
🤖 Claude — $200/year
☁️ Google Drive — $50/year
🍎 Apple storage — $9.99/month
✨ Contra — $29/month
Typography, mockups and other assets are project-dependent, so I only buy them when needed.
I also use ChatGPT, Figma and Notion without paid subscriptions.
That puts my basic yearly setup at around $843.
And that's before the coffee. ☕️
What does your designer setup cost you?
It’s so crazyyyy