Created this brand from scratch for a new business. We wanted to make it vibrant, modern and embed the feeling of collaboration and automation. We landed on this super simple logomark which can be combined with more instances of itself to form an 'F' shape in negative space, or simply stand on its own as an abstract 'F'. It doubles up as a cursor, which we can use in animations across their brand and site.

Created with @Figma and animated with @Lottielab