Minimal Planetary Packaging Identity for a Coordinated Product RangeMinimal Planetary Packaging Identity for a Coordinated Product Range
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Devowise's avatar
Devowise Studios
pro
• 1d
We started with a playful, pastel direction full of characters and decorations. But it needed more focus, so we stripped things back.
The final identity uses a simple planetary design, subtle orbit details, and a palette of navy, lavender, and peach to bring the range together.
No unnecessary elements, just a clean and consistent packaging system across three cans, three pouches, and one assorted box.
Sometimes, less really does more.
Tell us what you're making.
Brand DesignBlenderPackaging Design
Post image
Post image
Artur's avatar
Artur Mikhov
pro
• 1d
The planet size and ring tilt do the flavor-coding while the palette stays tight, which is a smart place to spend the variation. Once the characters were gone, did you test how the cans read at shelf distance, or was the simplified version already clearer in the first mockups?
Devowise's avatar
Devowise Studios
pro
• 1d
We did both, but the simplified version already felt much clearer in the first mockups. The shelf-distance check helped confirm that each flavor still had its own identity without relying on characters or extra graphics.
Saeed's avatar
Saeed Khan
• 15h
Adorable!
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started