Cycling Coach Website | UX/UI & Framer

A modern, performance-focused website designed for a professional cycling coach working with athletes across road cycling, mountain biking, cyclocross, and track cycling.

The goal was to create a website that communicates expertise and credibility while making it easy for potential athletes to understand the coaching approach and choose the right training plan.

The structure is built around a clear conversion-focused journey. Visitors are introduced to the coach's experience and philosophy, learn about the different cycling disciplines, explore coaching plans, and are gradually guided toward booking an initial consultation.

A key focus was communicating the value of personalized coaching. Instead of presenting training as a collection of generic workout plans, the website emphasizes individualized programs, ongoing adjustments, performance tracking, race strategy, and long-term progress.

The coaching plans are presented in a clear comparison structure, helping visitors quickly understand the differences between each level of service and choose the option that fits their goals.

I also used testimonials, performance statistics, a detailed FAQ section, and strong calls to action to build trust and address common concerns before the visitor reaches out.

The visual direction combines the energy and performance of competitive cycling with a clean, structured layout that keeps the focus on the athlete's goals and the coach's expertise.

Designed in Figma and built in Framer.

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