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Editorial style UGC video created for kitchen and home appliance brands. Features an emotional unboxing narrative, product detail close-ups, and in-use cooking footage designed to convert through storytelling rather than traditional ad formats. Created as spec content demonstrating lifestyle integration for brands like Breville.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Candle & Crumb, "Some cakes come with dragons."
For this challenge, I made a 24-second ad for a bakery that doesn't exist. A completely ordinary family birthday, one small impossible guest, and nobody reacts. That's the product: some cakes come with dragons.
I'm a filmmaker, so I treated this as a directing job, not a generating job. One master frame was born first, and every shot inherited its DNA through start frames and references. The family went through three castings (the first felt sad, the second laughed like a stock photo). The tin went through three lives (a transparent one would have killed the reveal). The dragon was cast like an actor: one reference sheet, seven poses, every shot.
Human by Design moment: My first instinct was to make the dragon fly in and light the candles from the air. Halfway through, it stopped feeling right. A flying dragon is a spectacle, and this world doesn't do spectacle. So I made the opposite decision: the dragon stays in the tin, never stands up, and lights the candles lying down. The joke isn't a dragon that performs. It's a dragon that can't be bothered.
The Project Includes:
- The Film (24s ad)
- The Brand (Candle & Crumb wordmark, slogan, closing card)
- The Dragon (character reference sheet)
- The Workflow Video
Created entirely with Envato + AI.
Envato tools used: ImageGen, ImageEdit, VideoGen, SoundGen, Music, Sound Effects, Fonts
Thanks to Envato and Contra for introducing me to a toolkit I had somehow never touched. I had never used Envato before this challenge. Turns out that was my loss.
My Socials:
X: https://x.com/sarpstar/status/2078757967634080113
Instagram: https://www.instagram.com/reel/Da-CGApIdf1/
@envato #envatochallenge #HumanByDesign
haha I loved this submission
3D object is on point
🎮 The Secret to High Course Engagement? Stop Lecturing, Start Gamifying.
The biggest mistake I see in course development is treating online learning like a digitized textbook. If your learners are just clicking "Next" to read paragraphs of text, they are going to check out.
When I design courses, my goal is to build an experience, not a reading assignment.
✨ The Strategy:
On a recent project, I broke down a complex technical training program into a "level up" journey. Instead of traditional quizzes, learners unlocked achievements, solved real world scenarios, and earned digital badges as they progressed.
👋 Let's Connect!
I’m looking to expand my network on Contra. If you are a course creator, instructional designer, or tech founder building the future of education, let’s connect!
Looking for a developer to turn your raw content into a high converting, engaging course? Drop a comment below or check out my services!
#InstructionalDesign #Elearning #CourseDeveloper #EdTech #ContraCreators
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