Case Study - Brand Identity for Excel Color Corporation (https://contra.com/p/QgkABZqe-rebranding...Case Study - Brand Identity for Excel Color Corporation (https://contra.com/p/QgkABZqe-rebranding...
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Sudha Udupa
• Apr 1
Case Study - Brand Identity for Excel Color Corporation
Recently worked on rebranding for pigment dispersion manufacturer, who wanted to balance the established firm feel while also looking fresh and modern.
We went for full Evolutionary Rebranding, updating the Logo and Visual system, in a way a small team can handle and reuse the brand assets.
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