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When reviewing a new brand identity, what catches your attention first?
A. Logo
B. Colors
C. Typography
D. Brand Applications
I'm currently working on a technology branding project and it's always interesting to see how different people experience a brand.
Drop your answer below 👇
#BrandIdentity #BrandStrategy
#LogoDesign #VisualIdentity #DesignCommunity #CreativeDiscussion #Branding #GraphicDesign
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Cloud is a community-led cannabis brand built around inclusion, culture and education. They wanted an identity that felt bold and welcoming with loads of personality, but still trustworthy enough for something you're actually putting in your body.
That balance was the tricky bit. We didn't want it to feel too clinical, but it couldn't tip into novelty either.
So we leaned into big, confident type and a soft cloud world to give it warmth, then grounded everything with navy and clean layouts to keep it feeling grown up. The bright palette does the heavy lifting on the fun, community side.
It runs right across the range too, from tinctures to drinks to flower, so it always reads as Cloud no matter which product you pick up.
Brand identity, packaging and art direction.
nice work~
dropped a full case study on YONK.
brand identity → campaign → UI → 15 real-world frames with an oversized cartoon head in a laundromat, a barbershop, and a bus window in the rain.
the brief was: refuse the genre entirely.
Wow, this design is giving
From concept to brand bible. 🎨
This is Cuetip - a fintech-style brand that needed
more than just a logo. They needed a complete
visual language.
Here's what we built:
=> Full logo system + symbol variations
=> Vibrant color palette (pink, cyan, green)
=> Typography hierarchy
=> Shape & photography direction
=> Brand mockups across digital & print
=> 16-page professional brand book
A brand without guidelines is a brand without
consistency. Every designer, developer, and
marketer on their team now speaks the same
visual language.
This is what Brand Identity done right looks like. 👇
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