My latest A&D spot, a collaboration between my company Bottomline AI and the Sageworx creative team. Our goal was to bring real emotion into highly technical, industrial content, finding small human moments inside a world of cold metal, lab testing, and extreme precision. With AI, that's a harder ask than it sounds, but with a great team, from creative direction to directing to final touchups, we're proud of how it came together. Creative Direction: Harris Davis, Patrick Conreaux Executive Producer: Marc Calamia Producer: Kathryn Jones Strategist: Sara Macfarlane Directed by: Claudia Lalau Co-produced by: Bottomline AI and Sageworx Editor: Roshni Dsouza Sound Design: Khaled Hamdy Finishing/Retouching: Wynand Ott

great job

What if a jewelry brand could feel luxurious before you ever step inside the store?

Most jewelry advertising focuses only on the product. A ring on white background. A logo in the corner. Nothing memorable.

But luxury is built in the feeling before purchase. The pause. The attention. The emotion.

So I designed this Ondine campaign concept to turn a public space into a premium brand moment.

A dark cinematic billboard placed in a clean subway setting. Two handcrafted rings become the hero. Silver sparkle against deep black. Minimal typography with space to breathe.

The message stays simple:

Finished by hands that understand beauty.

Because true luxury doesn’t need to shout. It attracts quietly.

The goal was to make people stop for one second during a busy day… and feel elegance in motion.

Designed by Orbix Studio.

#BrandingDesign #LuxuryBranding #JewelryBranding #AdvertisingDesign #CreativeDirection #OrbixStudio

Nice work