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I really like this, some pointers:
- try to be more engaging throughout, as in try to do more on screen while you're talking so it's more organic feeling :)
- I really like the hook clip, could maybe use with some additional b-roll such as when raiding the snack draw, just...
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A bold food packaging brand designed to make healthy eating feel exciting, honest, and impossible to walk past on a shelf.
Designed in Figma with a warm cream and category-color system, a punchy condensed wordmark, and an attitude-first brand voice that says exactly what everyone is thinking, "Healthy food sucks. SO WE FIXED IT."
Four SKUs, four personalities: Protein, Vege, Fitcken, and Detox, each with its own color accent that makes range navigation instant and shelf presence undeniable. Orange energy, olive green freshness, coral warmth, and soft lavender calm all living under one unified Lean Girl identity.
The real strength is the honesty. No wellness jargon. No guilt. Just real food, bold branding, and a QR code that earns the scan.
Really proud of how the vibrant orange backdrop, fresh ingredient photography, and clean label design made healthy meal prep look like something you'd actually want to eat.
Would love to hear your thoughts on the packaging direction. 👀
livePackaging Design | Food Branding | Brand Identity | FMCG
Tools: Figma, Jitter
Absolutely amazing!
YUMM 🍪 is a brand identity project for a cookie bakery built around the idea that a brand can be experienced as a story, not just a logo.
For this concept, I developed a visual system that combines graphic design and illustration, creating a playful and narrative-driven world. Instead of treating the logo as a static element, I integrated it into a sequence that follows the entire journey of the cookies—from mixing the dough, to baking, packaging, purchasing, and finally enjoying them.
Illustration becomes the main storytelling tool, turning each phase into expressive and engaging scenes. The result is a visual identity that not only communicates what YUMM is, but also how it feels: soft, indulgent, and slightly addictive.
This project was an opportunity to experiment with a more illustrative and narrative approach to branding, where visual identity becomes an experience rather than just a system.
I’m excited to continue exploring this direction and bring it into future projects where storytelling and design blend seamlessly.
Let's pretend I'm not posting my work late, haha, but I decided to share it anyway 🙌
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