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Taste Test
old vs new, which one is the new one? what do you think was the dealbreaker issue that forced the redesign?
8 voted
50%
8 voted
50%
16 votes
Closed
The old one was a nice wordmark, but the new one is a complete brand identity. Really well executed!
what seemed like a complete brand identity felt limiting and too definitive
we are moving the focus from the product to the experience
The first logo signals more of an insect based brand which confuses customers because it doesn't portray the brand at all. The redesign solved exactly that
good point
yoo ngl this is nice
thank you!
The right one looks newer with the modern script font. Probably simplified for better readability at small sizes!
yes, that's the main reason, specifically ..BEEELE.. part was creating issues for us
The right side suits the vibe of the electric bike much more.
thank you!
Thus was really like a hard pick the new design feels elegant but the old so much going on but works like just this bike illustration can let its users know its bee electric something like an icon and it leaves a big impression
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