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Ashwood is a men’s premium fragrance brand built from the ground up. The project involved developing a full visual identity system including wordmark, scent-specific color palette, bottle labels, packaging, and campaign posters. The goal was to position Ashwood as a refined, masculine brand with a distinct personality for each fragrance in the line.
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Two years ago, I started my very first personal branding project.
The idea was called City Compass a concept for my hometown, Veliko Tarnovo, one of Bulgaria's most historic cities.
The vision was bigger than just a logo. I wanted to create something that could help the city grow but I quickly realized the vision was much bigger than I was ready for at the time, so I left it for the future.
Looking back, I still love where it began.
Curious to know what you think.😊
First, your city will be proud of you. You have successfully managed to combine many elements in 1 icon in the most elegant way ever. A castle, a knight on horseback, a compass, a river. Everything blends in harmony and composition! Only with 2 colors!!!
marble statues dissolving into forests at the pixel level.
dithered. motion-blurred. monospaced throughout.
strange enough to stop you in a subway tunnel.
credible enough for a sovereign wealth prospectus.
this is Canopy Capital
full case study →
Looks interesting. Very cool! 💯
RORO is a small axolotl-like creature born in the underground world — curious, fearless, and always searching for what lies beyond the next doorway.
Armed with a lantern and endless wonder, RORO travels between dimensions without ever losing itself. That's the whole point.
This is the mascot for RORO — an imaginary t-shirt brand built around one character and infinite worlds.
THE CHARACTER RORO is slate blue with coral-red feathery gills and dark sharp spikes. Slightly mysterious. Slightly mischievous. Completely unafraid. The kind of character you'd recognize on a poster, a sticker, a packaging label, or a tiny thumbnail — and know immediately who it is.
TWO SERIES RORO BRAND:
1. WORLDS — each print places RORO inside a different dimension: ocean depths, crystal caves, alien landscapes, surrealist architecture. The world changes. The character never does.
2. RORO STATES — each print captures RORO mid-adventure: steampunk biker, monster fighter, underground cartographer, volcanic onsen dreamer. One character. Infinite sides.
Together the two series create a brand universe that can expand forever without losing coherence.
Every world has a story.
Such a fun character! I love how you built an entire brand world around one mascot. It feels memorable and full of personality👏
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