Crafting Cohesive Social Media Design Systems for Brands

Crafting Cohesive Social Media Design Systems for BrandsCrafting Cohesive Social Media Design Systems for Brands

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Besa Shala

• 18h

Created a cohesive social media design system focused on visual storytelling, brand consistency, and high-quality content that reflects the brand's identity across digital platforms.

Graphic Design Adobe Illustrator Adobe Photoshop

Pixel One Design

pro

• Jul 8

Augie has no fixed interface of its own. It lives inside whatever system a logistics team already runs, which created a specific design challenge: how do you show something visually when the product has no fixed home?

The answer was to build abstracted UI that puts the brand guidelines into practice as a working chat interface. We aimed to show founders what Augie does in one glance without requiring them to read a feature description or sit through a demo.

Both light and dark versions are shown side by side. This was also a styling exercise. The visual language defined here became the foundation for every use case animation across the product, giving the entire website a consistent feel even though Augie itself appears in many different environments.

For a product that lives inside other products, making it visible was the entire design job.

UI Design Web Design Brand Design

Emmanuel Munteh

• Jul 10

Great design always solves problems!

Lisette D. Brown

pro

• Jul 8

Which jersey design is your favourite? 👀 A or B?

I first designed in Adobe Illustrator and then created the mockups using Adobe Firefly, exploring different layouts, patterns, and details inspired by Canada and my own creative style.

If you're curious about the process, you can watch the full walkthrough here: Designing my own Jerseys 🇨🇦⚽