Mock & Proper — Full Brand Identity for a Fine Mocktail Label

Designed a complete brand identity system for Mock & Proper, a fictional fine non-alcoholic spirits brand built around the tagline "Impeccably Improper." The concept called for a look that felt indulgent and premium, playing with the tension between "mock" and refinement. The identity centers on a custom interlocking MP monogram, paired with a deep forest green and antique gold palette that reads luxury without needing alcohol to sell the experience. From there, I developed a circular badge lockup, a horizontal wordmark, and extended it across a full suite of brand touchpoints; business cards, gift bags, wrapping paper patterns, wall art, and bottle packaging mockups across a 4-SKU product line. This project was as much about restraint as it was about detail, keeping the typography clean and letting the gold foil, monogram construction, and packaging materials carry the premium feel.

Scope of work: Logo & monogram design · Brand color palette & typography · Packaging design (bottle labels) · Business card design · Gift bag & wrap pattern design · Brand mockups

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