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Motospec™
A Studio, driven by automotive culture. People who are obsessed with modifying their own cars by contributing their personal instincts to the community.
motospec is a sharp name for a car culture studio
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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One of my first identity projects from 2021. 🥹
SVNT was a skincare brand built around inclusivity, accessibility, and shaping the future of beauty. My goal was to reflect that through a futuristic but clean visual identity, keeping the system modern and simple while giving the brand room to celebrate individuality.
Looking back at this project four years later, it’s interesting to see what decisions still feel relevant to me today.
Do you ever revisit your early work and realize your design instincts were already there?
Curious - how did you approach making futuristic not feel cold, to keep the inclusivity/accessibility warm? The balance here is really nice.
For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.
That’s where a flexible brand system really starts to prove itself.
Powerful greenish look 👌
slightly exhausting personality trait: I need every new project to be the best thing I've ever designed.
14 years of doing this and somehow the obsession is only getting worse.
constantly learning, getting better, changing my mind, finding new things I want to try.
god I love design.