Not everything should be turned vertical. I recently converted a horizontal SaaS video into a ver...Not everything should be turned vertical. I recently converted a horizontal SaaS video into a ver...
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Ahmad's avatar
Ahmad Raza
• Sep 3
Not everything should be turned vertical.
I recently converted a horizontal SaaS video into a vertical format—and technically, it worked.
But something was missing.
The composition lost its balance. The UI felt cramped. The visual flow wasn’t as intentional. And most importantly, the video lost some of its ✨magic✨.
A good video isn’t just about fitting content into a frame.
It’s about designing the frame around the content.
Sometimes the better solution isn’t to crop, resize, or squeeze a horizontal video into 9:16.
It’s to rethink and redesign the composition specifically for vertical.
Format matters. Design matters. Story matters.
2D AnimationAnimationMotion DesignFigmaAdobe After Effects
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