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Iconography
The small details carry more weight than people realize.
Icons, graphic devices, the shapes and motifs that show up in the margins- these are what make a brand system feel considered rather than assembled. We treat this layer with the same rigor as the logo.
A few icon and graphic device studies from a recent project.
Studio Duo — brand & website design + builds for founders.
Looks so good!
Treating the margin motifs with the same rigor as the logo is exactly what separates a considered system from a logo plus some templates. Clients rarely ask for this layer, it's usually the designer who has to make the case for it.
Love the presentation… couldn’t read everything at a glance though so I had to zoom in but still nice piece of work here
Amazing work👏🔥🔥
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Which icon style do you like?
11 voted
69%
5 voted
31%
16 votes
Closed
Depends on the overall theme off the web/app. But i will go with the option 1 if overall. Good work!
LOGOFOLIO - vol.1
Here are some snippets of branding work, any of them catch your attention?
Sharing a project I had a lot of fun working on: Mano de Mainha
It’s a visual identity concept for a culinary brand rooted in Northeastern Brazilian heritage. The main goal was to blend warm, authentic cultural storytelling with a clean, modern aesthetic that holds up on store shelves and digital touchpoints.
I focused on creating a warm palette, custom graphic elements, and a flexible packaging system that feels inviting and memorable.
Would love to know what you think! How do you usually balance cultural heritage with a modern look in your brand projects?
Brand DesignLogo DesignAdobe IllustratorAdobe PhotoshopFigmabrandidentitylogodesignvisualidentityVisual Design
